Brand Your Band to Get More Fans
Tuesday, September 11, 2018 - Doors 5:30 pm - Workshop 6 - 7:30 pm
This roundtable discussion is all about how artists can create and use their brand to grow awareness and engagement. Making great music is not enough to achieve and sustain success. You’re competing every day against other talented artists for the hearts and minds of the same audience. So, having a distinctive, memorable, and motivating brand helps you rise above the clutter and noise.
Get actionable insight from veteran music marketing strategist Brian Bauer, President of Bauer Entertainment Marketing (www.BauerEM.com). During this session, Brian will present 4-5 case studies featuring actual artists. From these cases, you'll learn how to create a brand, use it to tell your story, build awareness and familiarity, and measure qualitative and quantitative impact.